Our Founding Story

When Aarushi moved from India to Australia, the change wasn’t kind to her skin. Many mainstream products with synthetic ingredients left it red, dull, and breaking out. She turned back to the Ayurvedic home remedies she grew up with, but preparing everything on her own was not sustainable with a corporate job. She travelled to India to learn how Ayurvedic beauty rituals could be adapted to modern life and discovered along the way that each ritual is designed to engage all indriyas or five senses to calm the mind and body.

Today, PĀNCHĀ is a celebration of bringing that wisdom into everyday care. Meaning five in Sanskrit, it honours the five elements in Ayurveda that form all life — ether (space), air, fire, water, and earth.

Karma Conscious

Our Values

Our strong values guide our decision-making.

We are karma-conscious and believe the things we do will come back to us. This makes us honest and accountable to our community.

We use business to empower women at every step, from supply chain to product label design.

We believe beauty belongs first to the environment, and then to us, so we do our best to reduce impact.

Honest & Transparent

Our Skincare

Our skincare is handmade in Gujarat, India, following true Ayurvedic tradition. Oils are cold-pressed to preserve potency, herbs hand-brewed in copper pots to infuse its benefits, and formulas blessed with ancient hymns. Each product is crafted using proven ingredients in effective concentrations, and we proudly share the ingredient percentages with our community. Our amber glass bottles hold formulations rich in adaptogens, antioxidants, and superfoods. For instance, Ashwagandha helps the skin resist and adapt to stressors, Saffron contributes to radiance, and Pumpkin Seed Oil helps with nourishment.

Rise & Restore Duo

Our First Offering

For generations, Indians have participated in abhyanga or self-massage with the use of herbal oils to enrich the skin and soothe the nervous system. Inspired by this practice, our Rise and Restore body lotions contain Ayurvedic herbs, butters, and oils to help visibly hydrate, brighten and firm the skin. The Rise Body Lotion energises the senses with an uplifting aroma, where the Restore Body Lotion brings calm to the body and mind.